Why web2app?


Most mobile apps still rely on the App Store or Google Play to acquire and monetize users — losing up to 30% in fees and giving up control over onboarding, payments, and conversion data.


Zellify changes that

We’re reimagining how performance marketing works for mobile apps — turning ads into personalized user journeys on the web. With Zellify, app teams can:


  • Keep up to 95% of revenue by using web-based payments instead of solely in-app purchases


  • Build tailored funnels based on each ad’s message, intent, and audience


  • Track exactly where users drop off and optimize every step of the user funnel


  • Run A/B tests and pricing experiments without App Store limitations


  • Retarget users through email, ads, and other owned channels


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ZF Solutions AB

Empowering the Future